Events ingestion
30-venue automated fleet, four-stage pipeline: scrape, normalize, enrich, publish. Self-serve submission with approval queue.
CUSTOM PLATFORM DEVELOPMENT
Custom platforms. Built to run in production.
NRM designs and builds complete platforms — events, directory, editorial, newsletter, ad server, ticketing — on one admin engine. NRM owns, hosts and operates every platform it delivers under a licensing agreement with SLA. The flagship was live in production at week 8; full three-phase delivery complete at week 12.
Talk about a platform buildmainecoastlife.com
Week 8
live in production · complete at week 12
47
Row Level Security policies
30
venue automated ingestion fleet
52.8%
newsletter open rate (industry 31.6%)
150K+
ad impressions served
2,600+
ticketed events served
Every number here is one I can produce evidence for on a call.
PLATFORM CAPABILITIES
One engine. Eight production systems.
Every NRM platform is assembled from the same tested components, configured to the client's brand, market and revenue model.
Business directory
Three sub-directories, free / paid / premium tiers, self-serve checkout, owner dashboard, map and category browse.
Editorial CMS
Rich editor, SEO panel with search preview, author / editor / publisher roles with audit trail.
Newsletter engine
In-platform composition, segmentation, scheduling, sponsor slots and tracking — not a third-party wrapper.
Identity resolution
One subscriber, one record across newsletter, events and directory. Resolved identity layered in.
Ad server
37 managed zones, IAB sizes, first-party impression and click tracking, Ad Manager / AdSense compatible.
Ticketing
Ticketed-event workflow integrated with the events pipeline. 2,600+ events served.
Analytics & SEO
First-party share and attribution tables, UTM standards, GA4 / GTM and Search Console wired in.
THE OPERATOR'S VIEW
Every system reports to one console.
Every NRM platform ships with the same admin console — NRM calls it Control Center. Growth, deliverability, engagement, inventory performance and attribution live in one place instead of six dashboards and a spreadsheet.
admin.mainecoastlife.com
Operating dashboard — subscribers, open and click rates, ad impressions, page views and ticketed events on one screen.
Content & SEO
Rich editor for stories, listings and newsletters. SEO panel with live search preview, meta limits, focus keywords and tags. Role-gated publishing with audit trail.
Analytics & Attribution
Newsletter performance by campaign, subscriber growth, top content by views, share telemetry across five networks, ad impressions and clicks on every zone — all first-party, cross-checked against GA4.
Roles & Security
47 Row Level Security policies on user-facing tables. PKCE auth with self-registration disabled. Admin JWT verification on protected functions. Dedicated Security tab for admin review.
ENGINEERING DISCIPLINE
Built under rules, verified against production.
Postgres with Row Level Security. 23 serverless edge functions (Deno/TypeScript). React single-page application. Code changes are gated on reading the repository's canonical standards first and checking the change against the documented contract. Roughly 70 operational rules captured from real incidents live in the repository as standing instructions, not in anyone's memory. No task closes on a claim: completion means browser verification and database checks against production, with pipeline runs and sends logged to audit tables.
- Postgres + RLS
- Edge functions (Deno/TypeScript)
- React SPA
- TipTap
- cron
- CDN with environment-gated deploys
- GA4 / GTM
- Search Console
- Klaviyo
- Resend
- Fathom
- AdSense / Ad Manager
THE SLA MODEL
Built for you. Run by NRM. Under SLA.
NRM designs, builds, owns and operates every platform it delivers. You run the business; NRM runs the platform. Here is how that compares with the alternatives.
NRM — SLA model
- What you get
- A complete custom platform under your brand, run for you
- Who operates it
- NRM, under a licensing agreement with SLA
- Changes after launch
- Minor development included; larger scope quoted separately
- Support
- Monthly reports, quarterly review, 2-hour critical response
- Ownership
- NRM owns and maintains the platform; your brand, content and audience stay yours
Agency build
- What you get
- A custom build you then have to staff
- Who operates it
- You, or a retainer
- Changes after launch
- Change orders
- Support
- Ticket desk
- Ownership
- You own the code — and the burden
Off-the-shelf SaaS
- What you get
- A shared product configured to fit
- Who operates it
- The vendor, on their roadmap
- Changes after launch
- Feature-request queue
- Support
- Help center
- Ownership
- The vendor owns the platform
IN PRODUCTION
What the flagship platform does every week.
Open rate
31.6%52.8%+67% vs benchmark
Click rate
1.16%5.3%4.6× benchmark
Security posture
- 47 Row Level Security policies, each manually reviewed
- PKCE auth with self-registration disabled
- OWASP ZAP baseline: 0 failures across 58 passes
- Secret scanning (Gitleaks) clean across 223+ commits
- Third-party authenticated probe (AuditYour.app): Grade A
- Daily backups, 30-day retention, point-in-time recovery
Every number here is one I can produce evidence for on a call.
WORK
Platforms in production.
Enterprise publisher deployment — case study available on request.
Ask for it →SMB — multi-vertical
Wellness, automotive and dental operators in Central Texas. Each runs the full admin console with content, booking, blog and SEO stacks — licensed and operated by NRM.
See the work →An independent assessment rated the flagship platform 8.5/10 and estimated a four-engineer, 4–6 month build. It was delivered by one engineer. Source: Google AI Mode, November 2026. Read the assessment →
Your platform. Built and run by NRM.
One conversation, and I will tell you whether a licensed platform fits — or whether it fits at all.
Talk about a platform build